It’s a cliché but it happens. I left my career in marketing to look after my lovely baby girl. One day, I had an idea for a product that would help make my life as a mom easier and now over two years later, here I am, a mompreneur with a range of baby products that I hope you’ll love as much as I do – SnoozeShade.
My little girl always needed her sleep and I needed to go out. When she was tiny, running errands whilst she was in her stroller was easy as she slept deeply and often. As she got older and became more alert, it became harder for her to switch off and snooze in her stroller – or, once asleep, she would be woken by lights, the sun or by whatever activity was going on nearby.
Meeting friends for a coffee involved a lot of time draping blankets over stroller hoods and even resorting to hanging coats over the sun canopy – with varying degrees of success. Manoeuvring up and down kerbs could be treacherous with things sliding off randomly – resulting in a wide-awake and grumpy baby.
How nice it would have been to pop into a shop and try on something new while baby slept peacefully in her stroller, undisturbed by mommy twirling in front of the mirror.
Driving along, I’d see other moms trying to stop the wind from blowing their carefully positioned blankets off and I thought there must be something somewhere out there that would help.
A serious internet shopper, I started to hunt around to see if I could find a suitable product somewhere. Not a thing.
Mosquito, cat and insect nets let in too much light. Sun shades were too bulky to carry around constantly and baby could still see out. There didn’t seem to be anything that blocked out the light, was portable and conveniently small enough to keep in the change bag, stroller basket or hang off the handles.
One day, I rather foolishly said to a few friends that someone should invent something – so they said ‘go on then’.
So that’s how SnoozeShade Original was born. Since 2010, moms and dads around the world have told me what they need for their child and I have listened. So versions for double strollers, infant carriers and even playards (coming soon) have all been developed. There’s even one – SnoozeShade Plus – that allows young children to see out, be protected from the sun and then helped to sleep when needed. All thanks to parents asking me to help them by creating a product that suited their needs.
I hope the SnoozeShade range of products helps make your life easier too.