about us

My daughter Holly has needed her sleep ever since she was tiny.  I’d had a tough pregnancy and was in a wheelchair until she was three months old and so, once I was able to walk again, getting out into the fresh air was a priority. I also had a spell of post-natal depression and my doctor’s advice was “get out of the house, meet friends and take some exercise”.

When Holly was tiny, a walk to the shops in her buggy was easy as she slept deeply and often. As she got older and became more alert, it became harder for her to switch off and she’d fight her nap when we were out – the world was an exciting place and she didn’t want to miss a minute.

If I didn’t have something with me to help hide the world away like a blanket or coat, I ended up with a little girl who was not her smiling self, didn’t want her tea and woke up later in the night and everyone was tired.  I noticed other parents with blankets draped over their prams.

When I met friends for a coffee or a bite to eat we all ended up doing the same thing – we fed the babies and when a nap was due we tried to help them nod off by hanging muslins, blankets and cardigans over the front of the pram to help our babies switch off to go to sleep – with varying degrees of success.

Manoeuvring up and down kerbs could be treacherous too with things we’d positioned sliding off or blowing away (I lost count of the number of times I wheeled over my coat as it fell off in the road in front of me) – resulting in a wide-awake and grumpy baby.

To this day, I don’t really know when I decided to do something about this seemingly common parental problem.  A serious internet shopper, I started to hunt around to see if I could find a suitable product somewhere. Not a thing.  Mosquito, cat and insect nets let in too much light. Sun shades were too bulky to carry around and baby could still see out. There didn’t seem to be anything that blocked out the light, was portable and conveniently small enough to keep in the nappy bag, buggy basket or hang off the handles.

One day, I rather foolishly said to a few friends that someone should invent something – so they said ‘go on then’.

SnoozeShade Original launched in March 2010, since then parents have made asked for new versions and, in just three years, we have a range of products that help babies get the sleep they need wherever they need it.  There are now versions for prams, infant car seats and travel cots and my other baby (as I call SnoozeShade) is now on sale around the world helping parents from London to Sydney ensure they have a happy well rested baby.

So that’s how SnoozeShade was born.

I hope it helps make your life easier too.